Inscription on vehicles: the foundation of a kind of sub-genre in literature

Document Type : Research Paper

Author

Associate professor of Persian language and literature, University of Hormozgan

10.29252/kavosh.2024.20606.3476

Abstract

Phrases and poems in formal literature are written on the body of cars as a feature of the modern world. While showing the encounter between the modern and traditional worlds, it can be considered as a type of folk reading of formal literature. In this reading, the literature is usually separated from its format, type and style, and it appears in a different space.  This research is conducted based on the genre theory, layered semiotics and the opinions of people like Kristeva and Debord. It compares the writings on vehicles with other sub-genres and performances of art.  The results show that folk literature in the modern world is in confrontation with formal literature and the world of tradition. Writings on vehicles are, indeed, a facet of traditional culture and literature which shows a different layer of texts with guild characteristics. Also, according to the features and signs that are close or almost identical to the classical and new varieties, the phenomenon of writing on vehicles is a literary sub-genre. Considering the connection of inscriptions on vehicles with the body of the vehicles, the structure of the texts can be analyzed from Kristova's point of view. Based on him, inscribing on vehicles is an attempt to overcome the car as a semiotic feature or to turn to emotional expressions as symbolic texts. In a sense, it is a revolt that is formed in the intertextual space between semiotics and symbolism.

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